- 2002 -
Took the road of Art school, strengthening her innate sensitivity for Photography.
- 2006 -
Back to Paris. Continued assisting fashion photographers meanwhile getting on with Graphics studies, and starting student job in a cool Italian restaurant.
- 1985 -
Born June 27th. in Paris (Just in time for Summer)
- 2005 -
Moved to Williamsburg, NYC, and Tompkins Square Park in the footsteps of Patti Smith, and coincidentally assist Patrick Demarchelier.
- 2008 -
Moved to London for a 3 months Internship at Dazed & Confused Magazine.
- 2010 -
Art Director in a Creative Agency of London.
- 2014 -
Quit her job to become a photographer. Moved back to Paris where she felt home. Still on the move, left for a break in Delhi with the idea of creating 3 Biker jackets there. She did it, but 69 Perfecto Jackets, all different, made with all her savings.
- 2015 -
With Matthieu César, designed a special Lotus jacket for Romain Grosjean, the French racing driver.
Treated herself to a first motorcycle Triumph Bonneville; riding Paris day and night.
The clientele gets bigger and bigger. Kate Moss wears number 85.
Special order of 20 unique pieces for Johnny Hallyday and his "DE L'AMOUR" team: Laeticia Hallyday, Caroline de Maigret, Yarol Poupaud, Maxim Nucci, Dimitri Coste, Sebastien Farrand, Nadège Winter .... First jackets entirely made in Paris.
- 2016 -
It’s obvious for Alice. She will make this project her lifetime job, definitely ready to dedicate her life for it. ALICE BALAS brand emerged.
Opened her first own boutique in the heart of Marais.
- 2017 -
The brand is displayed in Le Bon Marché Rive Gauche, followed height months later by a pop-up showing the collection for one month.
Created her own atelier to make her jackets fully in France, and started hiring her first employee: her head of workshop.
Special creation for Peaches, in collaboration with Charlie Le Mindu.
- 2018 -
ALICE BALAS x SCHOTT
Alice Balas and Schott celebrated the 90th anniversary of Perfecto® together. Alice is the one and only invited to create two pieces paying tribute to Irving Schott.